I’m a pickle enthusiast and so is my Art Director. So we revamped an old project about a fictional pickle brand based in Philly called The Real Dill.

Then we imagined how we’d spread its pickle agenda to the world.

Print/ Flyer

OOH

Wild posting

Product

Social

We’d use Instagram to give people a chance to be apart of the TRD movement by incentivizing visitors post to socials with pickle product to be etched in pickle history on TRD’s instagram feed and store wall decor.

Pickle cards

We decided to fully lean in to the sommelier role and mockup some pickle palette cards with the elite 3 flavors. Visitors can stop in grab some pickles and their corresponding cards.

Branded Event

We’ll partner with Philly-famous Eagles sports bar, Chickie’s & Pete’s, to launch “pickle hour.” We’ll feature pickle-inspired drinks and charcuterie boards, with Real Dill products to drive excitement and buzz around the new brand.

CW: Armmoni Allen-King