In today’s sneaker culture, the “sneaker-heads” decide what’s cool. The “dad shoe” is in. But Skechers are always casted out. Skechers has decided to infiltrate sneaker culture with its largest demographic: women. Let’s put a spotlight on moms/women, the impact they make in life, and their influence on style. Let’s answer the “dad shoe” with COMFY LIKE A MOTHA.

Redefining Motha

People associate mothers and Skechers with comfort, and practicality, not style. But they sleep on the dynamic energy both possess. The goal is to take mom from a noun to a kick ass verb. A shoutout to the women that it done and are cool as hell at the same time!

Print/Poster

Print

Harper’s BAZAAR is a style magazine that champions women. A Skechers ad featuring the new collab with Kith would elevate the brand and give it more credibility.

OOH

In the wild

Social

Skechers takes to their instagram with a carousel showing Webster and dictionaries everywhere exactly what “Motha” means.

Brand partnership

Streetwear and sneaker culture go hand and hand. One of the most recognized brands driving the conversation forward is KITH. The brand is known for its sneaker collabs and its unexpected ambassadors, like Steve Buscemi, Martin Scorsese, and even Jerry Seinfeld.

A Skechers collab would shake the sneaker community to its core.

Pop-up Event

Everyone loves a good pop-up event and red carpet moment and Skechers x Kith deliver, giving customers the perfect opportunity to model their new kicks from the collab.

Merch

Did you really go to an event if you don’t have any souvenirs? We made fool-proof merch for all the Motha Skecher steppers. Totes are life and so are buttons for said tote.

In honor of re-inventing Motha-hood, we’ll create a Motha-zine featuring visuals of all the different Motha archetypes.